Trezor Sales Surge 600% as Bitcoin Nears $100K: A Reminder to Revisit Self-Custody

Trezor, one of the best-known hardware wallet manufacturers, reported a 600% increase in weekly sales as Bitcoin traded near its all-time high, close to $100,000.

Moves like this usually signal the same thing: when the market heats up, people start thinking more seriously about where their crypto actually lives.

Why hardware wallets spike during bull runs

In my experience, there are two common reasons behind these waves of demand:

• New users arriving on hype — they buy their first meaningful amount of crypto and quickly realize that leaving everything on an exchange isn’t ideal.
• Existing holders upgrading their security — people who already own crypto decide it’s time to move to non-custodial, cold storage, especially when portfolios grow and risk tolerance changes.

It’s a healthy reflex. The higher the price goes, the more attention crypto attracts—from friends and coworkers, from the media, and unfortunately from scammers too.

How I store crypto

Personally, I use a cold wallet for long-term investments. For anything that needs frequent activity—trading, experimenting with new protocols, or operational spending—I keep it separate from my long-term holdings.

The key idea isn’t that there’s one “perfect” setup. It’s that your storage strategy should match your goals and your risk profile, and it should evolve as your exposure grows.

A quick question for you

How do you store your cryptocurrency today—exchange, hot wallet, hardware wallet, or a mix?